Rob Honeycutt is co-founder and CEO of Atlatl Software and parent company SixAxis which encompasses a diverse portfolio of companies that include: SafeRack, ErectaStep, PerfectaStep, RollaStep, YellowGate, ErectaRack and Red7. Connecting with customers and building relationships are the cornerstone of Honeycutt’s success in a sales career spanning 25 years. Under that visionary leadership, Atlatl Software was formed in 2012 and offers a suite of revolutionary sales tools that transform prospects into customers in a matter of minutes, not weeks. With their mobile and easy to use platform, Atlatl leverages technology to power businesses into the next generation of selling – and beyond. Honeycutt resides in Pawleys, S.C., with his wife, Julie, and two daughters, Elizabeth and Mary.