Jeff has been working with computers since learning Basic and playing Star Raiders on an Atari 800. For the past ten years, he's focused on analytics as both a Web analyst and a consultant, working closely with businesses to build scalable systems and repeatable processes. He helps large companies like Apple, IBM, Starwood Hotels, AT&T and others develop more effective and efficient ways to gain value from their digital investments and analytics programs. Jeff came to Adobe with the acquisition of the Satellite technology management platform in August of 2013, and is now a Sr Architect & Evangelist for the Adobe Marketing Cloud.