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Thursday, April 28 • 2:00pm - 2:45pm
THE POWER OF STORYTELLING WITH DATA

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I got into marketing because of a love for words, but more often than not, it was is a love and respect for data that turned those words into something really powerful. In this talk we’ll address three areas:  the ability for data to inform content, the best uses of data in content, and the insights that can be achieved by studying the data about content.


Speakers
avatar for Meghan Keaney Anderson

Meghan Keaney Anderson

Vice President of Marketing, Hubspot
As vice president of marketing, Meghan leads the content, product marketing and customer marketing strategies for HubSpot. Together with her teams, she's responsible for the company's blogs, podcast, and overall content strategy as well as the company's product launch and customer demand campaigns. HubSpot all-in-one marketing software helps more than 18,000 companies in more than 85 countries attract leads and convert them into customers. A... Read More →


Thursday April 28, 2016 2:00pm - 2:45pm
Grand I at The Gaillard Center 95 Calhoun Street, Charleston, SC 29401

Attendees (50)