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Thursday, April 28 • 10:00am - 10:45am
CONTENT IN CONTEXT: Creating Branded Content That Works

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With all this talk about “native advertising,” its easy to forget that “native” is still an adjective, and that an understanding of context is vital for creating branded content that resonates with readers and achieves campaign objectives. This session presents a four-step method for creating effective branded content campaigns, illustrated with some improvised strategy creation based on audience suggestion that proves it works for any service or product. This talk serves as a great overview for those new to native — offering illustrative examples that put buzzwords into context — and will also provide deeper insights for those who have been around the branded block, with data that supports native as a tactic.

Speakers
avatar for Melanie Deziel

Melanie Deziel

Founder, Mdeziel Media
I believe that quality branded content helps advertisers provide deeper value to their audience, creates vital new revenue streams for publishers, and opens opportunities for talented creators to make truly great work. As a brand storytelling educator, I hope to educate as many people as possible through my writing, speaking, workshops, consulting, startup advising and through my native ad industry newsletter, The Overlap League (sign up at... Read More →


Thursday April 28, 2016 10:00am - 10:45am
Grand I at The Gaillard Center 95 Calhoun Street, Charleston, SC 29401

Attendees (54)