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Tuesday, April 26 • 2:00pm - 2:45pm
BUILDING A DIGITAL FOUNDATION

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The holy grail that companies working with digital measurement seek is a real time, 360 degree, big data, holistic view of their users in social, local, and mobile.  But the question is, do you and your company have a solid understanding of what is involved with approaching this milestone?  There is a path to reach all of your goals and objectives, but it is paved with real and sometimes very hard work in building out your digital foundation with planning, process, and governance regardless of the tools you use.


Speakers
avatar for Jeff Chasin

Jeff Chasin

Sr. Architect & Evangelist, Adobe
Jeff has been working with computers since learning Basic and playing Star Raiders on an Atari 800. For the past ten years, he's focused on analytics as both a Web analyst and a consultant, working closely with businesses to build scalable systems and repeatable processes. He helps large companies like Apple, IBM, Starwood Hotels, AT&T and others develop more effective and efficient ways to gain value from their digital investments and... Read More →
avatar for Rudi Shumpert

Rudi Shumpert

Sr. Architect & Evangelist, Adobe
Rudi Shumpert is a Sr Architect & Evangelist for the Marketing Cloud Lighthouse Team at Adobe and is responsible for sharing the vision of Adobe’s Core Services solutions. He has been focused on enterprise-level data collection for web analytics since 2000, working with various industry leaders, including AT&T, Home Depot, Starwood Hotels, Disney, NBC/Comcast, & Turner Broadcasting.


Tuesday April 26, 2016 2:00pm - 2:45pm
Prefunction II at The Gaillard Center 95 Calhoun Street, Charleston, SC 29401

Attendees (38)